Vigo, 4 de septiembre de 2019.- El Grupo Nueva Pescanova es el fabricante de gran consumo que más crece en España, con un incremento del 11,4 % en ventas valor, según recoge el último informe Strategic Planner de Nielsen actualizado a junio de 2019, situándose en el puesto número 19 del ranking general de ventas en el canal retail en España.
Este crecimiento es el resultado de la firme apuesta de la compañía por la innovación tanto en el lanzamiento de nuevos productos como en nuevos formatos, así como por la calidad que siempre ha caracterizado a los productos de la marca Pescanova. Todo ello, con el objetivo de acercar la frescura del mar a la mesa de los consumidores, adaptándose a sus necesidades y a las nuevas tendencias en consumo.
El informe Nielsen Strategic Planner (con las Top 20 FMCG Companies Spain) recoge las ventas de bienes de gran consumo en hipermercados y supermercados.
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